Centier Bank

INITIAL KICKOFF & VENDOR PARTNERSHIPS

As with many large, public-facing projects, this initiative involved a diverse group of stakeholders. Over several months, we engaged in brainstorming, strategic planning, product ownership discussions, and vendor evaluations. I played a key role in selecting the ideal vendor to support the initial design overhaul.

Once we partnered with the chosen vendor, we hit the ground running. The vendor contributed to user research, a sitemap refresh, the creation of a new style guide, and initial development efforts. I oversaw the entire process from start to finish, providing UX feedback as needed. Following the completion of this partnership, we transitioned to working with a new development partner.

Building on the groundwork laid by the previous vendor, we collaborated with our new partner to finalize the website designs. This was an iterative, Agile process where I led all design-related efforts.

To ensure a consistent foundation for future web design, I developed the website style guide for Centier.com. This guide established clear standards for design consistency, quality control, and served as a key reference for ongoing and future projects.

WEBSITE REBUILD & QA PROCESS

With the preliminary work complete, we began the process of redesigning the website’s pages. Due to unforeseen circumstances, the entire website had to be rebuilt in just three months — a challenge we successfully met. During this phase, we focused heavily on restructuring the information architecture to enhance usability and page flow.

Following the rebuild, we conducted an extensive QA process involving stakeholders from each banking sector. This process, which lasted approximately two months, allowed us to review and refine the initial webpage designs. While most pages were approved during the first round of iteration, we addressed several challenges through multiple iterations to ensure the final product met our standards.

NEW WEBSITE LAUNCH

As the launch date approached, we prepared for the public release of the new Centier.com. Two weeks prior to the relaunch, we introduced a preview banner on the existing site, inviting users to explore the new site. This feature not only added an engaging element to the project, but also allowed us to gather early feedback on user interactions and prepare visitors for the upcoming changes.

In March 2023, the new Centier.com went live. However, this milestone marked just the beginning. With the new website built on an updated codebase, we unlocked opportunities to enhance the user experience further. We implemented various UX tools, including journey trackers, CTA tags, and heatmapping software, providing us with valuable insights into user behavior — capabilities that were not available on the previous site.